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Posts Tagged ‘Content’

Marketing Quote of the Day

September 8, 2015 Leave a comment

Marketing Quote of the Day

Gut Checking Your 2014 Integrated Digital Marketing Plan #GutCheck

How progressive brands are considering and prioritizing digital integration in their 2014 plans.

This deck shares key considerations throughout the planning process, discussing research and strategy, digital tactics vs. integrated programs, and full-funnel analytics.

American Marketing Association event, sponsored by ethology, presented by Mike Corak of ethology and Tina Hodson of Conn’s Home Plus.

CONTENT MARKETING: THE GAME

September 20, 2013 Leave a comment

CONTENT MARKETING: THE GAME

Infographic from Fisher Vista

2013: The Year of Content (infographic)

2012 was the year of disappointing prophecies, but this prophecy was inspired by common sense, consumer demand, & the revelation of conversions to come!
 

The top 5 priorities for marketers in 2013:

 

1. Content Marketing
2. Conversion Rate Optimisation
3. Social Media Engagement
4. Targeting and Personalization
5. Mobile Optimization

 
 
Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, a infographic about what marketers see as the most important trends in the next 12 months.
 
marketing-inforgraphic
 
source: No Bullshit Marketing

CRAP: Why the Single Biggest Threat to Content Marketing is Content Marketing

OMS Phoenix 2011: Digital Marketing Strategy & Planning

Strategic Planning – Online Marketing Summit Phoenix, June 2011

Mike Corak of ethology

View more presentations from Mike Corak
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